I’m Isabel Leonard, a freelance social media strategist based in Charleston, SC.

I work with a range of lifestyle brands and creative entrepreneurs to craft content and campaigns that feel authentic, intentional, and engaging. With over six years of marketing experience—spanning agency, in-house, and now freelance work—I’ve developed a strong foundation in thoughtful brand storytelling and content that genuinely connects with audiences.

My Master’s in Luxury and Brand Management from SCAD informs the way I create content and campaigns that feel intentional and engaging.